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Manitoba is one year into its most significant measles outbreak in decades. And right now, we have the most cases in Canada for 2026.

By the numbers: According to the latest provincial data:

• Manitoba has seen 371 confirmed cases since February 2025
• January 2026 saw 51 confirmed cases, the highest monthly tally since last May
• 85.6% of cases overall have been in people who are not immunized

“The outbreak could be over in a month or six weeks if everyone who was not immunized and susceptible chose to get immunized,” Southern Health’s Dr. Davinder Singh told CBC. ​“That’s really what we need.”

Rise in misinformation: Health care providers are asked to continue recommending measles vaccinations to patients. We know this can be increasingly challenging at a time when health misinformation is rapidly on the rise.

How you can help: Keep the conversations going.

• Continue the Conversation. A ​“no” today may not be a no in the future. Keep up the discussion during your next encounter with the patient, continuing to offer supportive information and a clear recommendation.
• The Communicator Matters. Physicians are the most trusted profession or institution when it comes to health care. Your advice will often help patients make a final decision about getting immunized.
• The Message Matters. Research shows patients favour a clear and strong recommendation from a physician. This can be accompanied by ensuring patients are aware of the risks of immunization, as well as the risks of the disease which are nearly always greater than the limited risks posed by the vaccine.

Patient views on vaccines are not always black and white. Sometimes called the ​“moveable middle,” patients will often seek more information from trusted sources – including physicians – to feel more confident about their view.

Physician resources: Visit our Doctors Manitoba Measles Updates page for resources such as Manitoba exposure locations, the latest from Manitoba Health, and more advice on how to talk to patients about vaccines.

📣 Share our Get​tingHealthy​.ca public health initiative with patients for more information about the importance of vaccinations and why physicians across Manitoba recommend them.